Personalized QRCode - adapting new technology to existing visual identity (Client News)
The Quick Response codes (QR Codes) are becoming the evident new standard for 2-dimensional codes.
We can find them in our train tickets, catalogs, poster, flyer and on some products.
Basically they are useful to make quick links to urls that will show extra content and, more globally, it's opening a whole world of new possibilities in term of augmented communication.
However, one of the problem is the adaptation of theses codes in a graphically controlled environment, because of the standard, black and white, un-branded look that gives not the seduction it should.
With their combined competences, B&B and OZWE worked on developing new branded QRCodes, aligned with the visual identities elements of a specific brand, and, therefore, allowing different uses of these communication elements: bigger, better and bolder.
But this is not all. What makes also a difference for our clients is that we run a systematic testing program with all major QRCode scanner, in various conditions and with different QR Codes sizes, that gives an accurate report about how the branded QRCode will be recognized and for what kind of environement it is best suited.
The images show some of the graphic research we did for our clients.
In a larger perspective, we expect that the applications of new interfaces and technology with strong existing identities will be a great new challenge for visual communication agencies. Clients questions such as: how will my logo appear in 3D ? how can I use augmented reality without gadgetizing my brand ? how can I take advantage of the geo-located technologies in my communications stream ? How can I link my good old printed material with interactive interfaces ?
Just asked us, we may have some tips.
